What Is Digital Marketing?

  What Is Digital Marketing? Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers. With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing?It is. In fact, “constant” internet usage among adults increased by 5% in just the last three years, according to Pew Research. And although we say it…

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The Best New Type of Content to Support a Product Launch

Here at HubSpot, we obsess over our product — how it’s built, where it’s headed, and how we talk about it. Every update, from minor feature tweaks to major product launches, are pored over by a team. Developers and product managers handle the creation and vision of individual products. Product marketers own the story of the product, with the goal of creating the narrative that defines the product. That story should explain why the product is important, who it was made for, how it can be used, and the value…

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